The Product is targeted at Internet and online users. Therefore the primary means of distribution will be via the directReach™ on-line informational and registration site. Users will be drawn to the site via banners and partner links. Other methods of reaching end users may include offering the Product in conjunction with a site's primary service, so that customers would, for example, obtain a directReach™ account when they establish a dating account or open an Internet access account with an ISP.