Distribution
The Product is targeted at Internet and online users. Therefore the primary means of distribution will be via the directReach™ on-line informational and registration site. Users will be drawn to the site via banners and partner links. Other methods of reaching end users may include offering the Product in conjunction with a site's primary service, so that customers would, for example, obtain a directReach™ account when they establish a dating account or open an Internet access account with an ISP.
Customers are also able to join the service through a toll-free automated phone line. People wary of paying by credit card over the Internet could use this method, as could those drawn to the service via non-Internet means. In addition, all people calling a directReach™ member will be given the option of learning about the service, and becoming a member themselves, at the time they place their call.
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