Education and Experience
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Education and Experience
The Internet Marketing Manager will develop and implement online marketing programs and strategies to increase sales and revenue for the company.
Hires and trains departmental
staff including web designers
, copywriters, and other staff involved in online marketing campaigns.
Organizes and oversees the schedules and workload of departmental staff.
Conducts performance evaluations that are timely and constructive.
Handles discipline and termination of employees as needed and in accordance with company policy.
Develops and maintains positive business relationships with staff.
Consults with staff to understand goals and scope of the desired marketing program.
Analyzes existing website traffic and internet activity related to the company and products.
Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
Oversees the implementation
of online marketing plans
; compiles and analyzes data to measure the effectiveness of such plans.
campaign results to management
, addressing any questions or concerns.
Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
Ensures projects are completed on time and on budget.
Collaborates with and coordinates communication
among information technology
, and other departments to complete projects.
Maintains current knowledge of online marketing
opportunities and trends
, and SEO techniques.
Assists with development of the organization’s website to ensure its efficiency and efficacy.
Performs other related duties as assigned.
Thorough understanding of internet marketing and general marketing strategies.
Knowledge of social media and HTML.
Excellent verbal and written communication skills.
Excellent interpersonal and managerial skills.
Strong organizational skills with superior attention to detail.
Ability to conduct and correctly interpret research and web analytics.
Ability to implement marketing plans.
Ability to multitask and meet deadlines.
Proficient with Microsoft Office Suite or related software.
Education and Experience:
degree in Business Marketing
, or related field required.
At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
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