• Duties/Responsibilities
  • Required Skills/Abilities
  • Education and Experience
  • Physical Requirements
  • Supervisory Responsibilities

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    Job Summary:

    The Internet Marketing Manager will develop and implement online marketing programs and strategies to increase sales and revenue for the company.

    Supervisory Responsibilities:

    • Hires and trains departmental staff including web designers, copywriters, and other staff involved in online marketing campaigns.

    • Organizes and oversees the schedules and workload of departmental staff.

    • Conducts performance evaluations that are timely and constructive.

    • Handles discipline and termination of employees as needed and in accordance with company policy.


    • Develops and maintains positive business relationships with staff.

    • Consults with staff to understand goals and scope of the desired marketing program.

    • Analyzes existing website traffic and internet activity related to the company and products.

    • Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.

    • Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.

    • Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.

    • Reports campaign results to management, addressing any questions or concerns.

    • Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.

    • Ensures projects are completed on time and on budget.

    • Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.

    • Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.

    • Assists with development of the organization’s website to ensure its efficiency and efficacy.

    • Performs other related duties as assigned.

    Required Skills/Abilities:

    • Thorough understanding of internet marketing and general marketing strategies.

    • Knowledge of social media and HTML.

    • Excellent verbal and written communication skills.

    • Excellent interpersonal and managerial skills.

    • Strong organizational skills with superior attention to detail.

    • Ability to conduct and correctly interpret research and web analytics.

    • Ability to implement marketing plans.

    • Ability to multitask and meet deadlines.

    • Proficient with Microsoft Office Suite or related software.

    Education and Experience:

    • Bachelor’s degree in Business Marketing, Communication, or related field required.

    • At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.

    Physical Requirements:

    • Prolonged periods sitting at a desk and working on a computer.

    • Must be able to lift up to 15 pounds at times.

    Download 26,57 Kb.

    Download 26,57 Kb.