|
Telecommunications and Networks I. Chapter overview foundation Concepts: Foundations of Information in Business
|
| bet | 58/65 | | Sana | 01.04.2017 | | Hajmi | 348.93 Kb. | | #2764 |
1. Evaluating Capital One Financial
a) Visit the Capital One website (www.capitalone.com) and evaluate the business and customer value of its content. How do you rate its effectiveness as an e-commerce website? Explain your rating.
b) Visit the website for MBNA Canada at www.mbna.com/canada, a leading competitor to Capital One. Which is the better website for e-commerce support of their credit card business? Why?
Students’ responses will vary as to how they rated these two websites. Both Capital One and the MBNA Canada websites are intuitive, relatively easy to use, and both are nicely laid out in an attractive and informative manner. It is clear that both companies are using their websites as part of their overall business strategy for furthering the use of technology.
|
| |
