Initiator: Marty Jansen, Nancy Russell Credit Hours: 2.50
Greg Wilson, Marcia Wojsko Lecture Periods: 2.50
Introduction to electronic commerce strategies and practices. Includes e-commerce foundation, law and the internet, web marketing goals, online product promotion, site usability, e-commerce consumer service methods, business-to-business frameworks, and electronic commerce site creation packages: outsourcing, implementation, and case studies; electronic commerce site-creation software; and site development software implementation objectives. Also includes how to develop an electronic commerce site using Site Server Commerce Edition, customizing the e-commerce foundation, online catalog, using and configuring payment gateways, e-services support, transaction security, web site management and options, and inventory and shipping data.
Student Learning Outcomes:
Upon successful completion of this course, the student will be able to: Define electronic commerce, and describe its trends and statistics.
Describe the different archetypes for generating revenue on the Internet.
Explain three models for collecting payments online.
Describe security issues.
Explain the legal aspects of e-commerce, including jurisdiction, copyright, and patents.
Identify what constitutes intellectual property and how to protect it.
Describe e-commerce marketing goals and strategies.
Identify Internet demographics and explain their relevance.
Explain product distribution factors and methods dealing with cost and distance.
Explain product and service awareness methods used by online marketers.
Define e-services and formulate an e-service action plan.
Explain Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol (OTP).
Distinguish among the mid-level outsourcing solutions.
Create a virtual directory, a virtual server, and a static web site.
Customize a product catalog and a shopping cart.
Enter new departments, products, variants, and images in the online catalog.
Install and verify a payment gateway.
Install, populate, administer, and integrate a knowledge database.