• Student Learning Outcomes: Upon successful completion of this course, the student will be able to
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  • Effective: 200709 itf 113 ciw e-commerce Designer v5 Initiator

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    Course Content


    Effective: 200709

    ITF 113 CIW E-Commerce Designer v5

    Initiator: Marty Jansen, Nancy Russell Credit Hours: 2.50

    Greg Wilson, Marcia Wojsko Lecture Periods: 2.50

    Campus: Community

    Date: 08/29/2006

    Introduction to electronic commerce strategies and practices. Includes e-commerce foundation, law and the internet, web marketing goals, online product promotion, site usability, e-commerce consumer service methods, business-to-business frameworks, and electronic commerce site creation packages: outsourcing, implementation, and case studies; electronic commerce site-creation software; and site development software implementation objectives. Also includes how to develop an electronic commerce site using Site Server Commerce Edition, customizing the e-commerce foundation, online catalog, using and configuring payment gateways, e-services support, transaction security, web site management and options, and inventory and shipping data.

    Student Learning Outcomes:

    Upon successful completion of this course, the student will be able to:

    1. Define electronic commerce, and describe its trends and statistics.

    2. Describe the different archetypes for generating revenue on the Internet.

    3. Explain three models for collecting payments online.

    4. Describe security issues.

    5. Explain the legal aspects of e-commerce, including jurisdiction, copyright, and patents.

    6. Identify what constitutes intellectual property and how to protect it.

    7. Describe e-commerce marketing goals and strategies.

    8. Identify Internet demographics and explain their relevance.

    9. Explain product distribution factors and methods dealing with cost and distance.

    10. Explain product and service awareness methods used by online marketers.

    11. Define e-services and formulate an e-service action plan.

    12. Explain Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol (OTP).

    13. Distinguish among the mid-level outsourcing solutions.

    14. Create a virtual directory, a virtual server, and a static web site.

    15. Customize a product catalog and a shopping cart.

    16. Enter new departments, products, variants, and images in the online catalog.

    17. Install and verify a payment gateway.

    18. Install, populate, administer, and integrate a knowledge database.

    19. Identify encryption schemes such as symmetric, asymmetric, and one-way.

    20. Identify the benefits provided by security implementations such as hashing, message digests, and digital signatures.

    21. Outline considerations of a secure transaction.

    22. Install server digital certificates.

    23. Examine the current Secure Sockets Layer (SSL) procedure.

    24. Examine the implementation of Secure Electronic Transaction (SET).

    Course Outline:

    1. Electronic Commerce Foundations

      1. Introduction to Web Commerce

      2. Impetus for Web Commerce

      3. Applying E-Commerce Concepts to Focus Companies

      4. Types of Electronic Commerce

      5. Benefits of Electronic Commerce

      6. Potential Disadvantages with Electronic Commerce

      7. E-Commerce Solutions

      8. Hardware and Software

      9. Ingredients of a Web Storefront

      10. Seven Ingredients to Success

      11. The Virtual Enterprise

      12. Site Implementation

      13. E-Commerce Guidelines

    1. Law and the Internet

      1. Introduction to Internet Legal Issues

      2. Electronic Publishing

      3. Intellectual Property Issues

      4. Areas of Liability

      5. Privacy and Confidentiality

      6. Jurisdiction and Internet Taxation

      7. International Tax, Customs, and Tariffs

      8. Protecting a Brand

    1. Web Marketing Goals

      1. Web Marketing Benefits

      2. Examples of Successful Web Marketing

      3. Marketing Goals and Strategies

      4. Drivers and Barriers to Growth

      5. Hard Goods versus Soft Goods

      6. Product Pricing

      7. Global versus Niche and Mass versus Micro

      8. Product Distribution and Availability

      9. Demographics and Psychographics

      10. Audience Data

      11. Focus Groups and Surveys

    1. Online Product Promotion

      1. Online Promotions, Site Categories, and Banner Ads

      2. Effective Banner Ads

      3. Finding Banner Ad Space

      4. Advertising Representatives

      5. Banner Ad Positioning and Tracking

      6. Banner Exchange

      7. Referrer Programs

      8. Banner Ad Performance

      9. Incentives

      10. Search Engine Placement

      11. Tags and Search Engines

      12. E-Mail

      13. Offline Product Promotion

    1. Site Usability

      1. Click Patterns

      2. Screen Flow and Usability Analysis

    1. Customer Relationship Management (CRM) and E-Services

      1. Customer Relationships

      2. E-Service and E-Service Methodology

      3. Synchronous and Asynchronous Service in E-Commerce

      4. Self Service in E-Commerce

      5. E-Service Action Plans

      6. Customer Relationship Management

    1. Business-to-Business Frameworks

      1. Business-to-Business (B2B) Introduction

      2. Electronic Data Interchange (EDI)

      3. Internet EDI and Security

      4. Extensible Markup Language and Electronic Data Interchange (XML/EDI)

      5. Open Buying on the Internet (OBI)

      6. Open Trading Protocol (OTP)

      7. Business to Business (B2B) Marketplaces, Portals, and Hubs

      8. E-Business

      9. Supply Chain and Procurement

      10. Inventory, Shipping, and Order-Tracking Data

      11. Freight and Shipping

      12. Language Translation and Localization

      13. Interoffice Productivity and Cost Reduction Tools

    1. E-Commerce Site Creation Packages

      1. Outsourcing Site-Creation Packages

      2. Entry Level Outsourcing

      3. Online Instant Storefront

      4. Online Outsourcing Solutions

      5. Mid-Level Offline Instant Storefront

      6. Mid-level Offline Storefront Products

      7. High-level Offline Instant Storefront

      8. High-level Offline Instant Storefront Packages

      9. Auctions, the Other E-Commerce Option

    1. E-Commerce Site Creation Software

      1. Web Sever Overview

      2. Microsoft Internet Information Server (IIS)

    1. Site Development Software Implementation – Microsoft Platform

      1. Site Development Considerations

      2. Choosing Web Site Development Software

      3. Relational Databases and Database Management

      4. Database Management Systems (DBMS)

      5. Development Tools

    1. E-Commerce Site Development Using Commerce Server

      1. Solution Sites

      2. Business Desk

      3. Solution Site Customization Overview

      4. Customizing Look and Feel

    1. Creating an Online Catalog

      1. Catalog Design and Components

      2. Building an Online Catalog

      3. Methodology

      4. Catalog Editor and Orders

      5. Linking the Catalog to a Web Site

    1. Payment Gateways

      1. Payment Processing in E-Commerce

      2. Choosing Payment Processing Methods

      3. Credit Card Processing and Digital Cash

      4. Electronic Commerce Security Myths

      5. Payment Gateways

      6. Testing the Purchase Transaction

      7. Batching and Online Check Processing

    1. E-Services Support

      1. Services and Support in E-Commerce

      2. Knowledge Base

      3. RightNow Web Administration

      4. Customizing User Interface

      5. Integrating the Knowledge Base

    1. Transaction Security

      1. Purposes of Security

      2. Encryption and Decryption

      3. Identification and Authentication

      4. Digital Certificates

      5. X.509v3 Standard

      6. Obtaining, Installing, and Using Certificates

      7. VeriSign Certificates

      8. Payment and Security Requirements

    1. Web Site Management and Performance Testing

      1. Site Management

      2. Basics of Web Site Performance

      3. Logging Information

      4. HyperText Transport Protocol (HTTP) Server Log Files

      5. Performance Testing

      6. Analyzing Server Performance

      7. Correcting Bottlenecks

      8. Hardware Concerns

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