• Course Objectives
  • Summer Instructor: Zongqing Zhou, Ph. D. Office Phone




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    SYLLABUS

    TRM485ONLA2: Internet Marketing

    (Summer)
    Instructor: Zongqing Zhou, Ph.D.

    Office Phone: 286-8271 // Email: zhou@niagara.edu

    Email for all assignments: assingmentszhou@gmail.com

    My website: http://purple.niagara.edu/zhou

    Blackboard: http://blackboard.niagara.edu/



    Course Objectives:
    The growth of Internet can only be described as breathtaking, if not revolutionary. The Internet brings about an exciting new means of communication that promises to change the way we live, entertain, shop and do business in the years to come. The purpose of this course is to introduce students to this medium of marketing communication and to examine how tourism businesses are using this medium as a means of marketing communication. Special attention will also be paid to the role of the Internet in the global economy. Specifically, after taking this course, the students will learn


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    Summer Instructor: Zongqing Zhou, Ph. D. Office Phone

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