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Why Internet Marketing is a great tool for tourism businesses
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| bet | 2/3 | | Sana | 22.07.2021 | | Hajmi | 48 Kb. | | #15450 |
Why Internet Marketing is a great tool for tourism businesses How Internet Marketing is applied by tourism businesses The relationship between Ecommerce and emarketing The impact of the Internet on hospitality and tourism industry How to design and use Website for marketing How to optimize your website How is technology changing the way we market in the Internet
9) The trends and future of Internet Marketing
Required Text:
Zhou, Zongqing. (2004). E-commerce and Information Technology in Hospitality and Tourism, Delmar Publishers. ISBN: 0-7668-4140-5
Exams: Midterm and final
Grading: Midterm—30% each; Final---30%; Class Attendance--10%
Class project paper: 30%
Term project (individual project): see below
Class Schedule
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