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    Why Internet Marketing is a great tool for tourism businesses




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    Why Internet Marketing is a great tool for tourism businesses

  • How Internet Marketing is applied by tourism businesses

  • The relationship between Ecommerce and emarketing

  • The impact of the Internet on hospitality and tourism industry

  • How to design and use Website for marketing

  • How to optimize your website

  • How is technology changing the way we market in the Internet


    9) The trends and future of Internet Marketing
    Required Text:

    Zhou, Zongqing. (2004). E-commerce and Information Technology in Hospitality and Tourism, Delmar Publishers. ISBN: 0-7668-4140-5
    Exams: Midterm and final

    Grading: Midterm—30% each; Final---30%; Class Attendance--10%

    Class project paper: 30%


    Term project (individual project): see below
    Class Schedule


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    Why Internet Marketing is a great tool for tourism businesses

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