4.3.13“Killer apps”
An intranet “killer app” is an application that drives people to use an intranet. A killer app might be a small, seemingly trivial application (like a world clock), or a large, complex application (like a procurement system). However simple or complex, it is an application that fulfils a general need at the organisation. Identifying an intranet killer app is vital to the success of an intranet. In his “Killer Apps – Features That Drive People to Use the Intranet” report, Jakob Nielsen states that “identifying your killer app gives you very powerful information. You can use the knowledge to make and keep the killer app the best that it can be”.
A staff directory is often an intranet killer app. Forms (such as timesheets, leave and expense forms), organisation news and events, and bulletins boards are other common killer apps. An intranet killer app must always be visible, easy to find, and quick and easy to use.
Nielsen has identified some common themes among killer apps46:
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