• 4. E-commerce Challenges and Opportunities: a. Competition
  • 1. Types of e-commerce: a. Business-to-Consumer (B2C)




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    5. E-COMMERS (1)

    c. Inventory Management:

    • System for tracking and managing product inventory.

    • Ensures accurate stock levels, facilitates order fulfillment, and prevents stockouts or overstocking.

    d. Logistics and Shipping:

    e. Customer Relationship Management (CRM):

    • Strategies and tools for managing interactions with customers.

    • Includes customer support, feedback management, and personalized marketing.

    3. E-commerce Platforms and Technologies:
    a. Hosted Platforms:

    • Offered as a service, eliminating the need for businesses to manage infrastructure.

    • Examples include Shopify, BigCommerce, and WooCommerce (WordPress).

    b. Custom-Built Solutions:

    • Tailored e-commerce websites developed from scratch to meet specific business requirements.

    • Provide full control over design, functionality, and scalability.

    c. Mobile Commerce (M-commerce):

    • E-commerce transactions conducted through mobile devices such as smartphones and tablets.

    • Enabled by mobile-responsive websites, mobile apps, and mobile payment technologies.

    d. Emerging Technologies:

    • Integration of technologies like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) to enhance the e-commerce experience.

    • Examples include AI-powered chatbots for customer service and AR-enabled try-on features for fashion retailers.

    4. E-commerce Challenges and Opportunities:
    a. Competition:

    • Intense competition in the e-commerce market, requiring businesses to differentiate through product quality, pricing, and customer experience.


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    1. Types of e-commerce: a. Business-to-Consumer (B2C)

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