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346 Strategica 2018
STRATEGY FOR ENSURING THE COMPETITIVENESS OF HIGH-TECH
INDUSTRIAL ENTERPRISES
Marina FEDOTOVA
Financial University under the Government of the Russian Federation
49 Leningradsky Prospekt 125993, Moscow, Russian Federation
mfedotova@fa.ru
Natalia POLZUNOVA
Vladimir State University
79 Gorkogo st. 600000 Vladimir, Russian Federation
natalya.polzunowa@yandex.ru
Abstract. The stable and efficient functioning of the Russian economy in the face of
increasing contradictions, the struggle for resources, markets and technological
leadership requires the building of the development potential of the high-tech sector. This
requires a "smart" economy that produces unique knowledge, new things, and technologies
that are useful to people. There are opinions that industrial enterprises currently do not
have sources of competitive advantages that ensure the company's competitiveness for a
long time. Other experts believe that such sources are available. They include qualified
personnel, working as a cohesive team, innovation, patents and much more. The
independent competitive advantage of the company is the stability of the competitive
positions of the companies. In modern conditions, a particular importance is acquired by
such a chain of concepts as sustainability - competitiveness - management of the
enterprise's competitiveness. The level of competitiveness of industrial enterprises depends
on many factors and acts as a driver of the economic development of the economic system.
Low competitiveness entails: The purpose of the work is to determine the directions for
increasing the competitiveness of industrial enterprises. Tasks: 1. identify the most
significant factors and sources of ensuring the competitiveness of industrial enterprises; 2.
to form a system of requirements and conditions necessary to ensure the competitiveness
of industrial enterprises; 3. assess the level of competitiveness of high-tech industrial
enterprises; 4. Development of a mechanism for managing the competitiveness of
industrial enterprises. The empirical base of the research includes the reporting of
industrial companies that are publicly available, reports of consulting companies, industry
reviews, as well as data obtained during a questionnaire interview. The analysis used
indicators such as the level of competitiveness, indicators that characterize the state and
dynamics of the development of high-tech industrial enterprises. As a result of the study,
the following results were obtained:1. a combination of sources of increasing the level of
competitiveness of high-tech industrial enterprises is revealed, among which key ones are:
operational efficiency and strategic positioning; 2. a methodology for assessing
competitiveness has been proposed and its approbation has been carried out; 3. The model
of management of competitiveness of industrial enterprises is developed, on the basis of
which recommendations are offered on increasing the degree of their competitiveness.
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