REVIEW OF LITERATURE
"Online stock trading in India: An empirical investigation" In 2021, Niche Wail and Reminder Kumar's research report examined the investors' preference for traditional trading and online trading, investor's perception on Online trading & comparing current usage of online trading and offline trading. This study reveals that out of every 100 investors only 28trade online, which points out a question as why investors were not able to realize the importance of technology in stock trading. The major findings of the study are the Indian investors are more conservative, they do not change brokers for trading, whereas net traders are more comfortable with online trading for dog transparency oath complete control of the terminal
TRADING
Trading is defined as buying and selling shares in stock exchanges. There are two types of trading ie online trading (via internet) and offline trading (via broker or call). Gone are the days when the investor must have a stock broker to deal in stocks and make investments. In this age of the internet, when everything is going online, stock trading has also gone online. Just like the offline stock trading investor can now buy or sell stocks online with just a few clicks of the mouse. There are obliviously some advantages oath some disadvantages of both these form of trading.
ONLINE TRADING: INDIAN SCENARIO
In the Indian context, online trading can be rightly called as a recent phenomenon, which took with the change of century ie April 2021, and even till day online trading is not much popular among investors for which a list of factors can be blamed. This fact is more clearly from the information available that while number of stock exchanges in India has grown from 7 exchanges in 1946 to total 53 exchanges till 2020 Only 2 stock exchanges are providing online share trading. Indian stock exchanges have started adopting technology because it provides the necessary edge and ensures timeliness and satisfaction customer service. However mainly 5 companies control 90 5 of the market in internet trading, ICICI direct.com has around 50% market share, whereas? India Bullshold 26% share, other dominant players are Kodak Securities and Share khan. ICICI has-been able to gain its dominant presence in Internet trading because they have strong connectivity of stock trading, demat account, bank account, etc. ICICI Direct has recorded 6, 75,000 registered customers and has become 19th larger online broker in US whereas Share khan oath 5 paisa are losing their way.
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