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Game consoles: A game console is a specialized type of computer that is used for playing video games on your TV.

  • TVs: Many TVs now include applications—or apps—that let you access various types of online content. For example, you can stream video from the Internet directly onto your TV.



    Mass Media
    Mass media in written, spoken, or broadcast forms has a significant impact on the masses. Commercials on TV, billboards, and social media platforms allow brands to build brand awareness. Companies search for the most effective ways to convey their message when it comes to branding, including sites, social media channels, blogs, and forums. When they find the right type of mass media channel for their businesses, they can communicate their ideas and conduct branding campaigns.
    Mass media informs, educates, and entertains people in a wide variety of ways. Brands can educate users to get the most out of their products. The majority of companies now use social media platforms, create blog posts on their sites, and launch commercials on YouTube to describe their best features, the problems their products can solve, and provide step-by-step guides.
    Now that we have cleared that up, it’s time to explore the characteristics.
    Over the years, the impact of mass communication has increased drastically because of the improvements made. Hence, it’s crucial to know the main characteristics of mass media, and they are as follows:

    • it can appeal to a wide target audience;

    • it communicates a public message;

    • there’s a distance between a source of information and those who obtain it;

    • it can be transmitted through various channels, such as TV, the internet, radio, and newspapers;

    • it has a heterogeneous audience;

    • news or information communicated through TV, radio, and print media can’t receive feedback.

    It’s essential not only to know these features but also to be aware of mass media types, so let’s jump into the next section.



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