out of sight in the pantry. When the cues that spark a habit are subtle or
hidden, they are easy to ignore.
By comparison, creating obvious visual cues can draw your attention
toward a desired habit. In the early 1990s, the cleaning staff at Schiphol
Airport in Amsterdam installed a small sticker that looked like a fly near the
center of each urinal. Apparently, when men stepped up to the urinals, they
aimed for what they thought was a bug. The stickers improved their aim
and significantly reduced “spillage” around the urinals. Further analysis
determined that the stickers cut bathroom cleaning costs by 8 percent per
year.
I’ve experienced the power of obvious cues in my own life. I used to buy
apples from the store, put them in the crisper in the bottom of the
refrigerator, and forget all about them. By the time I remembered, the
apples would have gone bad. I never saw them, so I never ate them.
Eventually, I took my own advice and redesigned my environment. I
bought a large display bowl and placed it in the middle of the kitchen
counter. The next time I bought apples, that was where they went—out in
the open where I could see them. Almost like magic, I began eating a few
apples each day simply because they were obvious rather than out of sight.
Here are a few ways you can redesign your environment and make the
cues for your preferred habits more obvious:
If you want to remember to take your medication each night, put your
pill bottle directly next to the faucet on the bathroom counter.
If you want to practice guitar more frequently, place your guitar stand
in the middle of the living room.
If you want to remember to send more thank-you notes, keep a stack
of stationery on your desk.
If you want to drink more water, fill up a few water bottles each
morning and place them in common locations around the house.
If you want to make a habit a big part of your life, make the cue a big
