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the mice developed a craving so strongBog'liq Atomic habitsthe mice developed a craving so strong
: Ross A. Mcdevitt et al., “Serotonergic versus Nonserotonergic Dorsal Raphe Projection Neurons: Differential Participation in Reward
Circuitry,” Cell Reports 8, no. 6 (2014), doi:10.1016/j.cel rep.2014.08.037.
the average slot machine player
: Natasha Dow Schüll, Addiction by Design: Machine Gambling in Las Vegas (Princeton, NJ: Princeton University Press, 2014), 55.
Habits are a dopamine-driven feedback loop
: I first heard the term dopamine-driven feedback loop from Chamath Palihapitiya. For more, see “Chamath Palihapitiya, Founder and
CEO Social Capital, on Money as an Instrument of Change,” Stanford Graduate School of Business, November 13, 2017,
https://www.youtube.com/watch?
v=PMotykw0SIk
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dopamine . . . plays a central role in many neurological processes
: Researchers later discovered that endorphins and opioids were responsible for pleasure responses. For more, see
V. S. Chakravarthy, Denny Joseph, and Raju S. Bapi, “What Do the Basal Ganglia Do? A Modeling Perspective,” Biological Cybernetics 103, no. 3 (2010),
doi:10.1007/s00422–010–0401-y.
dopamine is released not only when you experience pleasure
: Wolfram Schultz, “Neuronal Reward and Decision Signals: From Theories to Data,” Physiological Reviews 95, no. 3
(2015), doi:10.1152/physrev.00023.2014, fig. 8; Fran Smith, “How Science Is Unlocking the Secrets of Addiction,” National Geographic, September 2017,
https://www.nationalgeographic.com/magazine/2017/09/the-addicted-brain
.
whenever dopamine rises, so does your motivation
: Dopamine compels you to seek, explore, and take action: “Dopamine-energized, this mesolimbic SEEKING system, arising
from the ventral tegmental area (VTA), encourages foraging, exploration, investigation, curiosity, interest and expectancy. Dopamine fires each time the rat (or human)
explores its environment. . . . I can look at the animal and tell when I am tickling its SEEKING system because it is exploring and sniffing.” For more, see Karin Badt,
“Depressed? Your ‘SEEKING’ System Might Not Be Working: A Conversation with Neuroscientist Jaak Panksepp,” Huffington Post, December 6, 2017,
http://www.huffingtonpost.com/karin-badt/depressed-your-seeking-sy_b_3616967.html
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