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Book · October 021 citations reads 35,829 authorsBog'liq 4 PROFESSIONAL ENGLISH
Before launching.
At this stage, you’ll be itching to get the store out into the World Wide Web.
However, make sure you’re well prepared to measure the success of your launch – defining
your key performance indicators upfront will help you track your progress and performance and fix
any issues as they emerge. Other important things to take care of include setting up your social
media profiles, getting the email marketing ready, installing Google Analytics, doing keyword
research, defining your shipping strategy and finalizing the launch promotion plan. Yes, that’s a lot
of work, but a good start is half the job done. When you complete the checklist, try running your
store through the Shopify store grader to catch errors if there are any.
After launching.
Welcome to the grind! This is where the real work begins. Having launched your
online store, you should immediately move on to the promotion phase. Marketing your store and
optimizing conversions will be your daily bread and butter from now on. You should also
experiment with regularly expanding or refreshing your inventory. It is a particularly easy thing to
do for dropshippers, as they can import new dropshipping products in minutes, but it should remain
a priority even if you’re manufacturing or making the products yourself. Staying ahead of the curve
will take some testing.
(See
more
at:
https://www.oberlo.com/ecommerce-wiki/ecommerce
,
https://www.shopify.com/encyclopedia/what-is-ecommerce
)
D
Comprehension Check
Make up your own questions to shed light on the central ideas of the article
How to start an
e-commerce business.
Add your own endings to the following sentences from the essay.
To start an E-commerce business, you need to …
Despite setting up an online store would take less than a day, …
E-commerce can take on a variety of forms involving …
It is also a good idea to draft a business plan that …
Feel free to make experiments with …
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