) … fast … possible. Site speed is now considered to be a ranking factor due to its implications 4)

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4 PROFESSIONAL ENGLISH

There is an example at the beginning (0). 0 √ 00 ARE Web Development 0

3)
… fast …
possible. Site speed is now considered to be a ranking factor due to its implications
4)
… UX. If
your website design incorporates large images and other elements which slow your load time, you
will be negatively impacting the UX
5)
… your website.
There are many ways
6)
… increasing this load time such as compressing files and carrying
7)
…
a full audit. It is important to remember that the key goal of your website is to satisfy your users.
Your visual elements can also influence your design. Provoking the right emotion
8)
… your user
can dramatically increase the UX of your website.
Finally, tying this
9)
… with the point about site speed, it is quite common
10)
… websites to be
designed in flash, or with high levels of interactivity
11)
… the hope to increase the UX of their
website. This can, in fact, have the opposing effect as it will slow the load speed and can make for a
confusing experience
12)
… done wrong.

58
iv
For questions 1–13, read the text below and decide which lines of the text contain
UNNECESSARY words. Indicate the correct lines with a tick (√).

There is an example at the beginning (0).
0
√
00 ARE
Web Development
0
Web
development comes
in
two
flavors:
Front-end
development
and
00
back-end development. Some of the skills are in these two flavor overlap,
1
but they do have very different purposes needed in the web design profession.

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