• Look at the given key points in designing a Web site, explain them and add others
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    4 PROFESSIONAL ENGLISH

     
     

    Comprehension Check
    Answer the following questions. 
    1.
    Why is website design so crucial for your company? 
    2.
    Is website design an art or a science?
    3.
    How can your website design become an asset to your business? 
    4.
    What attributes does a good web designer possess? 
    5.
    What is the difference between Web design and Web development? 
    Look at the given key points in designing a Web site, explain them and add others: 

    navigation; 

    content and visual elements

    brand uniformity; 

    engagement; 

    organization and Search Engine Optimization (SEO). 
     


    57 

    Use of Language Practice 
     

    Form as many derivatives as you can from the words in the table below.
    Make up your own sentences with them.
     
    Verbs 
    Nouns 
    Adjectives 
    Adverbs 
    undeniably 
    essential 
    refined 
    usability 
    require 
    entice 
    navigational 
    infrequently 
    compatibility 
    necessitate 
     
     
    ii 
    Provide the opposites to the following words: 
    Crucial, to enhance, to encompass, attractive, to avoid, globally, to entice, relevant, assured, 
    paramount, lucrative. 
     
     
    iii 
    Fill in the gaps with the words which best fit each space: 
    The design 
    (0)
    OF a website has a huge impact 
    (1)
    … the User Experience (UX) for your visitors. 
    (2) 

     
    making the navigation simple and easy to use, to ensure the speed of your site is 

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