H  Home Writing Assignment

54 
UNIT 8 
MULTIMEDIA and the WEB 
 
 
A 
Discussion Starter 
 
Can the modern society manage without multimedia?
In which spheres of the modern society do multimedia play the most essential role? 
What are advantages and disadvantages of using multimedia on a Web site? 
Have a look at some Web-based multimedia applications. Match each concept (1-5) with its 
image (A-E). 
1.
 
Entertainment application 
2.
 
Information delivery 
3.
 
Social media 
4.
 
E-commerce 
5.
 
Virtual world 
 
A
B
C
D
E
Comment on the pictures given above and say what you know about multimedia elements.
 
 

55 
B 
Before You Read
What does the concept “web design” include? 
What are the reasons for such uninterrupted and persistent development of web design? 
C 
Read the Article 
 
The Importance of Website Design for Your Business 
 
A website is the medium through which viewers can access 
information or purchase products over the internet. Having a 
website enables a business to reach a wider market, or 
prospective client base. It attracts potential customers and 
your target audience in a very short span of time.
In today’s world, a website is undeniably essential in order to succeed in most industries. The 
competition and nature of the corporate world makes it crucial for any business to enhance its 
presence on a global basis. In this regard, website design is one of the most important things that 
you need to consider if you want to develop a website. 
Website design is a broad term that encompasses a wide variety of tasks, all involved in the 
formation of web pages. There are essentially two types of web designs you can decide on, which 
are dynamic and static design. Static web design is typically based on basic HTML code and 
Dynamic website design is built with superior and refined technologies according to the information 
available in the database. 
The task of website design is performed by IT professionals who build the website using computer 
programming language that is understood by web browsers, normally HTML or JavaScript. 
Technically, the art of web design is very difficult since the website needs to be aesthetically 
attractive and have excellent usability, which means that your visitors must find the website user-
friendly and eye-catching. 
Web pages should also be efficient and versatile enough to be used with multiple browsers and 
platform configurations. Early steps in the design process include determining the primary 
objectives, intended audience, basic layout, and navigational structure for the site or applications. 
Tools, such as flowcharts, page layouts, and storyboards, can be used during the design process. 
Features that require a specific browser or infrequently used plug-ins should be avoided whenever 
possible; high-bandwidth items should be used only when needed and should be user-controlled, if 
possible.
The importance of web design and its impact on the web is a globally accepted fact these days. 
Presentation of a website is a fundamental factor that the developer or owner must dwell on. The 
content in your website should be accessible in an organized and professional looking manner. The 
site should also have good content full of relevant information and enough functionality to entice 
visitors.
There are a number of navigational tools, such as drop-down menus, site maps, search boxes, image 
maps, frames, and navigational bars that can be used when creating the navigational structure of the 

56 
site. In addition, you should consider breaking long Web pages into multiple pages and using a 
linked table of contents to enable the user to easily access any part of the document. Compatibility 
with various devices that might be used to access the site, as well as with assistive hardware, should 
be considered. 
Your website will be developed in methods to sell your product more persuasively to your buyers. 
Various techniques and methods are employed to create and join words, colors, images, fonts, and 
graphics in order to express your message to relevant customers. Your website design must 
convince customers that you are legitimate, competent and also portray the solution that your 
product and service is intended to solve. 
To achieve the above mentioned strategies, your web designing necessitates a professional touch 
from competent web designers who know how to put their best acquired skills and expertise to build 
a suitable gateway that can convert each visitor into a prospective buyer. When you hire the 
services of a highly qualified website designer or developer, you can rest assured that your online 
presence will successfully put your business message across and improve your conversions. 
Additionally, hiring the services of website design experts is an investment rather than an expense, 
as it generates substantial profits for your business. After your website has been established, and the 
website design is complete, your website will be optimized to improve visibility on the search 
engines. There are a number of systems intended to provide SEO (Search Engine Optimization) 
content for your website, quality links and also utilize Meta tags effectively. Many web hosting 
firms will also enhance your website rankings enabling a chance to obtain a constant number of 
daily visits. 
Evidently, website design is of paramount importance to any new or established business. It is the 
most lucrative way to bring a rapid ROI to your business. A small investment of today will certainly 
get you flawless results tomorrow. 
(See 
more 
at: 
https://webcompare.co.za/importance-of-website-design-for-your-business
, 
https://codeburst.io/the-importance-of-website-design-and-how-it-helps-in-making-business-
profitable-11bf5ee1817e, 
http://w3ondemand.com/importance-website-design-web-development-
services-company/
) 

Download 3,9 Mb.