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Comcast Cable Communications, llc, doing business as Xfinity
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Comcast Cable Communications, LLC, doing business as Xfinity, is an American telecommunications business segment and division of Comcast Corporation. It is used to market consumer cable television, internet, telephone, and wireless services provided by the company. The brand was first introduced in 2010; prior to that, these services were marketed primarily under the Comcast name.
As of 2023 its CEO is Dave Watson, its chairman is Brian L. Roberts, and its CFO is Catherine Avgiris.[5][2] Xfinity went from US$23.7 billion in revenue in 2007[6] to $50.04 billion in 2016.[7]
Branding[edit]
Previous logos
Comcast logo from 1969 to 2000 before it was replaced with the crescent logo
Comcast logo from 2000 to 2013 as a corporate logo (and until February 2, 2010, for their cable unit)
Xfinity logo from February 3, 2010, to October 31, 2017
Xfinity logo from November 1, 2017, to August 26, 2021
In February 2010, Comcast began to re-brand its consumer triple play service offerings under the name Xfinity; Comcast Digital Cable was renamed "Xfinity TV", Comcast Digital Voice became "Xfinity Voice", and Comcast High-Speed Internet became "Xfinity Internet". The re-branding and an associated promotional campaign were scheduled to coincide with the 2010 Winter Olympics.[8][9]
The rebranding was characterized by the media as an effort to sidestep the negativity of the Comcast brand.[10][11][12] Time considered Xfinity to be among the worst corporate renamings of all time, asking "Will the name change work? Probably not, but at least it'll sound a bit edgier when you're put on hold...with Xfinity."[13]
Internet service[edit]
Comcast Internet availability by state[edit]
Comcast availability map by ZIP Code
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