• I think there’s plenty of fascinating stuff there for a really good day out, but you’d never realise it from the castle website – maybe that’s the problem
  • And as it’s on a historical site it’d need to get special planning permission, I expect. That might be hard . Q28
  • Once they’ve left school and got any skills or qualifications, the young people all get out
  • Customer satisfaction survey




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    The Horton Castle site
    NATALIE:
    So basically, the problem we’re addressing in our case study of the Horton Castle site is why
    so few tourists are visiting it. And we’ll find out more from our interviews, but I did find one
    report on the internet that suggested that one reason might be because as far as transport 
    goes, access is difficult.
    DAVE:
    I read that too, but that report was actually written ten years ago, when the road there was
    really bad, but that’s been improved now. And
    I think there’s plenty of fascinating stuff 
    there for a really good day out, but you’d never realise it from the castle website – 
    maybe that’s the problem
    Q27
    NATALIE: 
    Yes, it’s really dry and boring.
    DAVE: 
    I read somewhere a suggestion that what the castle needs is a visitor centre. So we could 
    have a look for some information about that on the internet. What would we need to know?
    NATALIE:
    Well, who’d use it for a start. It’s be good to know what categories the visitors fell into too, like
    school parties or retired people, but I think we’d have to talk to staff to get that information.
    DAVE: 
    OK. And as we’re thinking of suggesting a visitor centre we’d also have to look at potential 
    problems. I mean, obviously it wouldn’t be cheap to set up.
    NATALIE:
    No, but it could be a really good investment.
    And as it’s on a historical site it’d need to 
    get special planning permission, I expect. That might be hard
    Q28
    DAVE:
    Right, especially as the only possible place for it would be at the entrance, and that’s right
    in front of the castle.
    NATALIE: Mmm.
    DAVE: 
    But it could be a good thing for the town of Horton. At present it’s a bit of a ghost town. 
    Once 
    they’ve left school and got any skills or qualifications, the young people all get out 

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