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Digital Marketing Strategy – How do we get there?
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| bet | 18/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
Digital Marketing Strategy – How do we get there?
The key elements of digital strategy involve revisiting and aligning the main thrust of your marketing strategy in an online context, make sure you draw from other plans, if there isn’t one then use these headers. Don’t get drawn into the details at this stage. That’s the tactics.
We recommend you summarise your strategy in a table like the one shown here: http://bit.ly/smartintegration - this provides a great summary and integrates goals with situation, strategy, tactics and measures!
But you may want to summarise the essence of some or all of the digital strategies below. - how are you going to leverage the potential of digital marketing to your business, and how does that meet the objectives. This is about your approach only, not the detail.
Consider breaking it down as well, it’s often easier to explain in smaller, bite-size chunks, this also helps when it comes to tactics which should hang from the strategies below.
Here are some suggestions of specific strategic issues you should consider.
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