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Strategy Analysis tool: Marketplace map (Optional)
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| bet | 14/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
Strategy Analysis tool: Marketplace map (Optional)
Purpose: To define a shared understanding of the range of types of online influencers and customer buyer behaviour as influenced by the online marketplace within organization or between consultant, agency and client. It is valuable since the web introduces many new competitors or intermediaries to engage and audience (e.g. within content and search marketing).
Instructions: Start by summarizing ways of breaking down audiences via the column on the left. The columns are independent, i.e. no comparison across rows.
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