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CORE Strategy Analysis template: Digital marketing-specific SWOT
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| bet | 11/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
Purpose: Summarise the current effectiveness of digital or multichannel marketing within a business and identify strategies to improve effectiveness.
Instructions: We suggest you start here and add to the template as you review other templates. First, at the top, select 5-8 major internal strategic strengths and weaknesses. Next, identify opportunities and threats that apply to anyone working in this market. Finally, identify alternative strategies in the four other boxes.
Append each bullet with a letter relating it to PRACE or other organizational challenges e.g. (B) Brand development, (G) Governance or resourcing to help summarise in the next template
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