• 3. Strategy
  • 4. Tactics, Actions and Control
    		•

    Digital strategy workbook




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    1. Situation

    2. Objectives

    3. Strategy


    • Segmentation, targeting and positioning including need to vary core elements of the marketing mix: Product and Pricing

    • Brand development and customer engagement through content marketing

    • Customer acquisition – key investment needed

    • Customer retention and growth – key investment needed

    4. Tactics, Actions and Control

    For a more visual, tabular summary you can use the CORE Strategy Definition Technique: Digital channel strategy objective summary: objective – strategy alignment grid from later in the strategy section of this template or – see the example One page summary 1.1 in the Digital marketing plan example.





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    Download 0,78 Mb.