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Digital strategy workbook
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| bet | 8/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
As you will see, there are many issues to consider in creating a digital strategy. So the challenge is summarizing your Opportunities, Strategies and Action!
After you have completed the relevant analysis templates and your plan is created, go back to this page and create a 1-2 page summary that a busy, senior executive can understand and believe in!
The same exec summary is useful for PowerPoint presentations should you need to present the bones of your plan, and the ROI projections. An important part of your role is helping others understand what digital marketing is, and the immense value that it can add to the business.
Naturally the Exec summary should contain a 2-3 line summary of the different parts of SOSTAC® (challenging!) but stressing the need for investment in digital channels and clearly showing the key issues.
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