How were the templates developed?

The templates were developed by Dr Dave Chaffey, Smart Insights expert commentators and partner agencies when working with clients when consulting and training to develop digital strategies from around 2000 to today. They have been applied to international brands in different sectors including 3M, BP, HSBC, Mercedes, Mars brands and Tui Travel and many smaller business across sectors including B2B, Travel, Financial services, Healthcare, Pharma, Publishing and Retail.