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Objectives – Where do we want to be? 15
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| bet | 6/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
Objectives – Where do we want to be? 15
CORE Strategy Definition Technique: Define vision for digital channels 16
CORE Strategy Definition Technique: Digital channel strategy objective summary: objective – strategy alignment grid 17
Strategy Definition Technique: Create a digital marketing performance dashboard (Optional) 17
Digital Marketing Strategy – How do we get there? 19
A. Targeting and segmentation 19
B. Positioning 19
C. Proposition and the marketing mix 19
D. Brand strategy 20
E. Online representation or presence. 20
F. Content and engagement strategy. 20
G. Digital channel acquisition communications strategy 20
H. Digital channel conversion strategy 20
I. Digital channel retention communications strategy 20
J. Data strategy 20
K. Multichannel integration strategy 20
L. Social media marketing strategy 21
M. Digital marketing governance strategy 21
Strategy Definition Technique: Digital channel growth opportunity analysis (Optional) 21
Strategy Definition Technique: Marketing targeting capability review 22
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Strategy Definition Technique: Online Value Proposition summary 23
Strategy Definition Technique: Strategic digital marketing initiatives priority matrix 24
CORE Strategy Implementation Technique: Strategic initiative roadmap 26
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