PLAN Situation Analysis – Where are we now?




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PLAN

Situation Analysis – Where are we now?




A. Digital channel-specific SWOT summary


Start by including a digital channel SWOT that summarises your online marketplace analysis findings AND links to strategy. In a large organisation, or for a more complete summary complete a separate SWOT for:

  • Customer acquisition and conversion and customer development

  • Different brands

  • Different markets

  • Different competitors – direct and indirect

  • We recommend using a TOWS matrix for SWOT as shown in the first template below and explained here http://bit.ly/smartswot since this helps integrate your analysis with your strategy rather than the analysis being placed on the shelf and forgotten.



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PLAN Situation Analysis – Where are we now?

Download 0,78 Mb.