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F. Intermediaries, influencers and potential partners
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| bet | 13/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
Review customer use of different types of sites which may influence their decision for example, search engines, specialist news sites, aggregators, social networks and bloggers
You can monitor your reputation across different influencers using http://bit.ly/smartreputation
G. Wider macro environment
These are the big picture strategic influences. We recommend you don’t go into too much depth on these, instead review the influence of the main macro factors for digital; social, legal and technology in the context of customer analysis and competitor benchmarking.
Social - how have consumer attitudes changed?
Legal - checking your online marketing activities comply with privacy and online trading laws before problems arise
Environment - is your approach ethical and sustainable
Political - can you take advantage of government funding schemes
Technology - review of the latest technology
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