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Digital strategy workbook
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| bet | 22/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
Physical evidence. Identify the digital components that give ‘evidence’ to customers of your credibility such as awards and testimonials
Place. The eighth P. So much of marketing today is based on strategic partnerships partnerships, marketing marriages and alliances that we have added this ‘P’ in as a vital ingredient in today’s marketing mix.
Gaining ‘street cred’ online is now paramount to success, how and where are you going to do that - brand favourability follows credibility and trust - what do you understand will be the reasons to engage with your brand, why would they click through - or not - how will you demonstrate credibility online.
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