G. Digital channel acquisition communications strategy

Download 0,78 Mb.
bet	24/31
Sana	23.03.2021
Hajmi	0,78 Mb.
	#13423

1 ... 20 21 22 23 24 25 26 27 ... 31

H. Digital channel conversion strategy

G. Digital channel acquisition communications strategy

Outline how you will acquire traffic, what’s are the main approaches you will use? Don’t forget to consider how you drive visitors through offline media and integrated campaigns.
Key digital media channels for traffic acquisition would include:

Search engine marketing (natural and paid)
Social media marketing and Online PR (think brand strategy)
Partner and affiliate marketing
Display advertising
Email marketing to leads database

H. Digital channel conversion strategy

How does the user experience, which depends on information architecture, page template design, merchandising, messaging and performance help you make it easy for visitors to engage and convert?

I. Digital channel retention communications strategy

Often neglected, what will be the main online and offline tactics to encourage repeat visits and sales. Again integrated campaigns involving offline touchpoints are crucial here.

Download 0,78 Mb.

1 ... 20 21 22 23 24 25 26 27 ... 31

Download 0,78 Mb.