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Digital strategy workbook
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| bet | 25/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
What are your goals in permission marketing and data capture - what/where/how/when/why, what tools and value adds are you going to use. You might alternatively reference these in the conversion strategy.
How do you improve the quality of your customer data across channels to help increase the relevance of your messages through personalisation
How you integrate traditional and digital channels should run through every section of your strategy since it’s key to success. One way to structure this is to map customer journeys across channels as channel chains.
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