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E. Online representation or presence
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| bet | 23/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
E. Online representation or presence.
This includes your own Web site strategy (one site or four, sub-domains, what are the site goals and how will they be achieved...) and priorities for social presences.
Our digital marketing radar (http://bit.ly/smartradar) helps you prioritise your online presence to reach and engage your audience.
Representation also includes forming partnerships with publishers or other intermediaries to expand your reach (or acquiring them).
F. Content and engagement strategy.
Which content will feature to gain initial interest, support the buying process (text and rich media product content and tools) and stickiness and to promote return visits (blogs and community). Remember user-generated content too, such as reviews, ratings and comments. You will have to prioritise content types and ensure you devote sufficient resource to it to create quality content which helps you compete. All effective online companies see themselves as publishers!
Use our Content Marketing Matrix in the Act section below to
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