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Digital strategy workbook
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| bet | 30/31 | | Sana | 23.03.2021 | | Hajmi | 0,78 Mb. | | #13423 |
Bu sahifa navigatsiya:
- REACH
Governance
In larger organisations, you have to think about resourcing, i.e.
Skills - internal and agency requirements to deliver on your plan
Structure - do you have a separate digital team or can you integrate
Systems - the processes to make things work and keep you agile
If you’re looking at managing change in your business, or for your clients see our digital marketing transformation plan.
REACH Reach Technique: Digital media channel effectiveness review
Purpose: A top-level review of 6 core digital marketing techniques to increase visits to a website
Instructions: Review each of the 6 channels comparing current approaches to competitors and prioritise need for improvement
Give your summary assessment of opportunities to improve audience reach through the main media channels based on the techniques recommended in the course.
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Rating of current capability compared to competitors
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Priorities of success factors to improve?
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Priorities for new communications techniques to trial?
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Overall priority or value compared to other reach channels?
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