350
5- BOB. STRATEGIK MARKETING...................................................... 94
5.1. Marketingda strategik rejalashtirishning maqsadi va vazifalari .... 94
5.2. Marketingda taktik rejalashtirishning roli va o‗rni......................... 97
5.3. Marketing nazorati va uning turlari................................................ 99
5.4. Marketing dasturi haqida tushuncha............................................... 102
5.5. Maqsadli yondashish – marketing dasturining asosi...................... 106
5.6. Marketing dasturini ishlab chiqish
ketma-ketligi va asosiy
bo‗limlari tavsifi.............................................................................
114
Bob bo‗yicha xulosalar…………………………………………... 120
Nazorat va mulohaza uchun savollar…………………………….. 121
Adabiyotlar ro‗yxati……………………………………………... 122
6- BOB. TALABNI
QONDIRISHNI
TADQIQ
ETISH
VA
PROGNOZ QILISH.....................................................................
123
6.1.
Talab tushunchasi, uning turlari, talabga ta‘sir etuvchi omillar..... 123
6.2. Bozor kon‘yunkturasi haqida tushuncha........................................ 125
6.3.
Bozor
kon‘yunkturasi holati
va kelgusida rivojlanish
ko‗rsatkichlari hamda baholash uslublari.......................................
127
6.4. Kon‘yunkturani bashorat qilish...................................................... 130
6.5. Bozor kon‘yunkturasini bashorat qilish uslublari.......................... 131
Bob bo‗yicha xulosalar…………………………………………... 133
Nazorat va mulohaza uchun savollar…………………………….. 134
Adabiyotlar ro‗yxati……………………………………………... 135
