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- BOB. NARX SIYOSATI........................................................................ 211
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| bet | 181/195 | | Sana | 10.01.2024 | | Hajmi | 3,14 Mb. | | #134246 |
Bog'liq 1 Ergashxodjaeva Sh J , Qosimova M S , Yusupov M A Marketing 10- BOB. NARX SIYOSATI........................................................................ 211
10.1. Narx tushunchasi, uning mohiyati va narx turlari.......................... 211
10.2. Narx siyosatini shakllantirish va narx darajasini hisoblash
uslublari..........................................................................................
214
10.3. Tovarlarning
―hayotiy davrlari‖ mobaynida narxlarning
o‗zgaruvchanligi.............................................................................
218
Bob bo‗yicha xulosalar…………………………………………... 220
Nazorat va mulohaza uchun savollar…………………………….. 221
Adabiyotlar ro‗yxati……………………………………………... 221
11- BOB. SOTISH SIYOSATI...................................................................... 223
11.1. Tovarlarni tarqatish tarmoqlari xususiyatlarini va ularning
tuzilishi.............................................................................................
223
11.2. Chakana savdo, ulgurji savdo, vositachini tanlash va sotish
tarmog‗ini shakllantiruvchi omillar................................................
229
11.3. Savdo qilishning yangi turlari va usullari....................................... 237
Bob bo‗yicha xulosalar…………………………………………... 242
Nazorat va mulohaza uchun savollar…………………………….. 244
Adabiyotlar ro‗yxati……………………………………………... 244
12- BOB. KOMMUNIKATSIYA SIYOSATI............................................. 246
12.1. Kommunikatsiya siyosatining mohiyati, mazmuni va maqsadlari. 246
12.2. Talabni
shakllantirish
va
sotishni
rag‗batlantirishda
kommunikatsiyaning ahamiyati.....................................................
252
12.3. Xaridorlarga va sotuvchilarga ta‘sir etish uslublari....................... 259
12.4. Marketing kommunikatsiyasi kompleksi va unda reklamaning
o‗rni................................................................................................
261
Bob bo‗yicha xulosalar…………………………………………... 265
Nazorat va mulohaza uchun savollar…………………………….. 266
Adabiyotlar ro‗yxati……………………………………………... 266
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