- BOB. BOZOR SEGMENTASIYASI VA TOVARNI BOZORDA

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1 Ergashxodjaeva Sh J , Qosimova M S , Yusupov M A Marketing

7- BOB. BOZOR SEGMENTASIYASI VA TOVARNI BOZORDA
POZITSIYALASHTIRISH.........................................................

136
7.1. Bozor segmentasiyasining mohiyati va uning ahamiyati............... 136
7.2. Bozor segmentasiyasining xususiyatlari........................................ 137
7.3. Bozor segmentasiyasi turlari.......................................................... 142
7.4. Bozor segmentasiyasining asosiy tamoyillari................................ 143
7.5. Maqsadli bozor segmentlarini tanlash............................................ 145
7.6. Tovarni bozorda pozitsiyalashtirish............................................... 149
Bob bo‗yicha xulosalar…………………………………………... 150
Nazorat va mulohaza uchun savollar…………………………….. 152
Adabiyotlar ro‗yxati……………………………………………... 153
8- BOB. RAQOBATLI STRATEGIYALAR............................................ 154
8.1. Raqobat tushunchasi va mohiyati................................................... 154
8.2. Raqobat turlari va shakllari............................................................ 157
8.3. Raqobat evolyusiyasi va unga ta‘sir etuvchi omillar..................... 162
8.4. Raqobatli ustunlik tushunchasi....................................................... 165
8.5. Raqobatbardoshlikning mazmuni va shakllari............................... 168
8.6. Raqobat konsepsiyasi..................................................................... 173

351
8.7. Raqobatli strategiyalar va ularning mazmuni................................. 179
Bob bo‗yicha xulosalar…………………………………………... 182
Nazorat va mulohaza uchun savollar…………………………….. 184
Adabiyotlar ro‗yxati……………………………………………... 185
9- BOB. TOVAR SIYOSATI..................................................................... 186
9.1. Tovar – ehtiyojni qondirish vositasidir.......................................... 186
9.2. Tovarning raqobatbardoshligini baholash...................................... 192
9.3. Tovarning yashash davri va uning bosqichlari............................... 196
9.4. Yangi tovar ishlab chiqish.............................................................. 198
9.5. Savdo markalarini boshqarish........................................................ 203
Bob bo‗yicha xulosalar…………………………………………... 208
Nazorat va mulohaza uchun savollar…………………………….. 210
Adabiyotlar ro‗yxati……………………………………………... 210

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