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  • Form C4 Heriot-Watt University Course Descriptor




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    Form C4

    Heriot-Watt University - Course Descriptor






    1. Course Code

    C18FO


    1. Course Title

    Marketing Perspectives

    1. SCQF Level

    8

    1. Credits

    15




    1. School

    School of Management and Languages


    1. Course Co‑ordinator




    Dr Andrew MacLaren

    1. Delivery: Location & Semester

    Edin
    Sem…2

    SBC
    Sem…….

    Orkney
    Sem………..

    Dubai
    Sem 2..

    IDL
    Sem…2

    Collaborative Partner
    Name…………………….....Sem..…...

    Approved Learning Partner
    Name ……See attached list …Sem 2…..

    1. Pre-requisites

    None

    1. Linked Courses (specify if synoptic)

    None


    1. Excluded Courses

    None


    1. Replacement Courses

    Code:
    Date Of Replacement:



    1. Degrees for which this is a core course

    MA Business Management with Marketing C13-MWM


    1. The course may be delivered to:





    UG only


    PG only


    UG & PG

    1. Available as an Elective?


    Yes No

    1. Aims

    This course aims to provide a critical perspective on marketing practice. Students will be encouraged to critically reflect on marketing activity in a range of business sectors and contexts (both UK and international). The course reading, lectures and tutorials combine to develop awareness of a range contemporary marketing problems and solutions.

    1. Syllabus

    The syllabus draws from a range of topics including but not limited to:

    The course will critically examine marketing in practice. A range of marketing contexts and sectors will be used to evaluate and debate the adequacy of basic marketing concepts.




    1. Learning Outcomes (HWU Core Skills: Employability and Professional Career Readiness)

    Subject Mastery



    Understanding, Knowledge and Cognitive Skills

    Scholarship, Enquiry and Research (Research-Informed Learning)

    Students should be able to:

    • define and explain the marketing terms and concepts addressed in this course

    • apply marketing principles and theoretical concepts to distinct business contexts

    • critically evaluate marketing activities and marketing programmes

    • demonstrate a knowledge of current marketing issues and problems faced by organisations

    • understand the issues involved in the implementation of marketing programme

    Students should be able to:

    • transfer theoretical and practical problem-solving skills to the various international marketing contexts provided in the course through group-based case study analysis

    • undertake independent research of trends within identified industry sectors to prepare an individual written report

    • undertake independent reading and evaluation of a range of academic and practitioner literature both on and offline to provide an individual written report






    Personal Abilities


    Industrial, Commercial & Professional Practice

    Autonomy, Accountability & Working with Others

    Communication, Numeracy & ICT

    After completing the course students should be able to

    • demonstrate a critical appreciation of trends in marketing activity

    • transfer theoretical and practical problem-solving skills to generate solutions for problems identified within various marketing contexts




    After completing the course students should be able to




    After completing the course students should be able to




    1. Assessment Methods

    1. Re-assessment Methods

    Method

    Duration of Exam

    (if applicable)

    Weighting (%)

    Synoptic courses?

    Method

    Duration of Exam

    (if applicable)

    Diet(s)

    Coursework




    50%




    Examination

    Two Hours

    Resit

    Examination

    Two Hours

    50%













    ALPs only: Examination

    Two Hours







    Examination

    Two Hours

    Resit

    1. Date and Version

    Date of Proposal

    February 2013

    Date of Approval by School Committee




    Date of Implementation

    September 2013

    Version Number

    1.1




    /


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    Form C4 Heriot-Watt University Course Descriptor

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