Form C4 Heriot-Watt University Course Descriptor

1. 
   Course Code
   

2. 
   Course Title
   

3. 
   SCQF Level
   

4. 
   Credits
   

5. 
   School
   

6. 
   Course Co‑ordinator
   

7. 
   Delivery: Location & Semester
   

8. 
   Pre-requisites
   

9. 
   Linked Courses (specify if synoptic)
   

10. 
    Excluded Courses
    

11. 
    Replacement Courses
    

12. 
    Degrees for which this is a core course
    

13. 
    The course may be delivered to:
    

14. 
    Available as an Elective?
    

15. 
    Aims
    

16. 
    Syllabus
    

• 
  Services Marketing
  
• 
  Internet Marketing
  
• 
  Non-Profit Marketing
  
• 
  Customer Relationship Marketing
  
• 
  Marketing Ethics
  

The course will critically examine marketing in practice. A range of marketing contexts and sectors will be used to evaluate and debate the adequacy of basic marketing concepts.

17. 
    Learning Outcomes (HWU Core Skills: Employability and Professional Career Readiness)
    

• 
  define and explain the marketing terms and concepts addressed in this course
  
• 
  apply marketing principles and theoretical concepts to distinct business contexts
  
• 
  critically evaluate marketing activities and marketing programmes
  
• 
  demonstrate a knowledge of current marketing issues and problems faced by organisations
  
• 
  understand the issues involved in the implementation of marketing programme
  

• 
  transfer theoretical and practical problem-solving skills to the various international marketing contexts provided in the course through group-based case study analysis
  
• 
  undertake independent research of trends within identified industry sectors to prepare an individual written report
  
• 
  undertake independent reading and evaluation of a range of academic and practitioner literature both on and offline to provide an individual written report
  

• 
  demonstrate a critical appreciation of trends in marketing activity
  
• 
  transfer theoretical and practical problem-solving skills to generate solutions for problems identified within various marketing contexts
  

• 
  work effectively as part of a small group
  
• 
  work effectively independently to fulfil individual coursework assignments
  

• 
  communicate and present ideas effectively by verbal and written means
  
• 
  be able to use ICT resources to produce presentations, communicate and gather information
  

18. 
    Assessment Methods
    

19. 
    Re-assessment Methods
    

20. 
    Date and Version