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International Journal of Internet Marketing and Advertising
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| bet | 2/4 | | Sana | 24.03.2021 | | Hajmi | 0,86 Mb. | | #13437 |
Contents
The journal publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.
Subject Coverage
The coverage of IJIMA includes, but is not limited to:
Advertising on the Net
Agency relationship management
B2B marketplace
Channel management
Collaborative marketing
Consumer behaviour
Creativity in Web marketing and advertising
Customer relationship management
Direct marketing
Effectiveness in marketing and advertising
E-service management
Ethics in marketing and advertising
Globalisation issues
Human resources management
Innovation and product development
Internet branding
Internet security and privacy issues
Knowledge management
Market intelligence analysis
Marketing research
Marketing strategies
Migration from marketplace to marketspace
Online community management
Pricing strategies
Product evaluation
Promotion
Public relation
Sales management
Service marketing on the Net
Service quality
Service/product quality management
Trust on the Net
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