Figure 2.6 Classification of the ICDT dimensions by level of sophistication

Source: Angehrn and Meyer (1997)

The transformational power of the internet on marketing and the effectiveness and results of the strategy adopted hugely depends on the level of sophistication and customization (Zott et al., 2000).

The ICDT model is considered as a valuable and effective tool for measuring the degree of internet-fostering marketing transformation and its business value and effectiveness also the model considers the three internet capabilities and incorporates internet transformational impact (Wen & Chen 2001 cited Sigala, 2003).