3.0 Research Questions and Frame of Reference
In this chapter the research questions are formulated base on the research problem and purpose as well as the literature review. Also the selected model in this study will be discussed to build a frame of reference for the study.
3.1 Research Questions
Research questions are aimed at explaining what the research attempts to understand. According to Maxwell, (2005) research questions serve two main purposes: to help focus the study (the questions’ relationship to your goals and conceptual framework) and to give guidance on how to conduct it (their relationship to methods and validity).
To understand the internet marketing strategies being adopted by hotels in Ghana, the following research questions have been develop to guide the study:
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