2.4 Internet Tools
Figure 2.7 Online Marketing Tools
Source: Reed (2011); Choosing online marketing tools
According to Reed (2011) apart from a company website and email, the two broad categories of internet tools are content tools and outreach tools. While outreach tools enable the business organization to network on the internet, content tools provide the platform for valuable information that can be located and passed on from the internet. Content tools are in four main categories – audio, video, images and text.
Online marketing tools has been categorized into 4 main groups according to (Thomson, 2005).
Tools to attract customers - websites
Tools to engage customers - forums
Tools to retain customers - setting up loyalty programs
Tools to learn about customers - webpage tracking devices
Tools to relate to customers - providing personalized communications
with customers
Some of the internet marketing tools include Social networks, Publishing , Photo sharing, Audio streaming, Video streaming, Live casting, Virtual worlds, Gaming, Productivity applications, Mobile applications (Safko, 2010).
CHAPTER THREE
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