• CHAPTER FOUR 42 to 71
    		•

    Part 1. Demographic information of the Respondents




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    CHAPTER THREE . . . . . . . . 34 to 41

    1. Research Questions and Frame of Reference . . . . 34

      1. Research Questions . . . . . . . 34

    3.1.1 Procedure for Answering Research Question . . 35

      1. Frame of Reference . . . . . . . 37

    3.2.1 Dimensions of Internet Marketing Mix . . . . 38
    CHAPTER FOUR 42 to 71

    1. Research Methodology . . . . . . . 42

      1. Research Perspectives . . . . . . 42

      2. Research Purpose . . . . . . 43

      3. Research Philosophy . . . . . . . 44

      4. Research Approach . . . . . . . 45

      5. Time Horizon . . . . . . . 47

      6. Research Strategy . . . . . . . 48

      7. Sample Selection . . . . . . . 49

        1. Population . . . . . . . 49

        2. Sampling Frame . . . . . . 49

        3. Sample Size . . . . . . . 51

        4. Sampling Technique . . . . . . 52

      8. Data Collection Method . . . . . . 54

        1. Types of Data Collected . . . . . 54

        2. Questionnaire Design . . . . . . 54

        3. Pre-testing and Final Administration . . . . 57

        4. The Questionnaire . . . . . . 58

      9. Data Presentation and Analysis . . . . . 65

      10. Access Strategies . . . . . . . 67

      11. Credibility of Research Findings . . . . . 68

        1. Validity . . . . . . . 68

        2. Reliability . . . . . . . 69



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    Part 1. Demographic information of the Respondents

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