• Part Two (2) Internet Marketing Mix Dimensions
  • Customer Relations Dimension
  • APPENDIX B INFORMED CONSENT INFORMATION
  • The outcome of the study
  • ...... …………................ ………....... Name of participant Date Signature Researchers’ contacts
  • Keywords: Internet Marketing Mix, Internet Marketing, Strategies, Quantitative research acknowledgement




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    Part One (1): General Information

    1. Name of Hotel………………………………………………………………

    2. What kind of management arrangement does your hotel operate under?

    [ ] Independent [ ]Chain [ ]franchise

    1. How many rooms does your hotel have?

    [ ] 1-25 [ ] 26-50 [ ] above 50

    1. What is the level of education of the Hotel Manager?

    [ ] Diploma [ ] Higher National Diploma [ ] Bachelor [ ] Masters [ ] Phd

    1. What star category is your hotel?

    [ ]1 [ ]2 [ ]3 [ ] 4 [ ]5

    1. Which region is your hotel located?

    [ ] Volta Region [ ] Western Region [ ] Greater Accra Region

    [ ] Ashanti Region [ ] Northern Region [ ] Central Region

    [ ] Brong Ahafo Region [ ] Upper East Region [ ] Upper West Region

    [ ] Eastern Region


    Part Two (2) Internet Marketing Mix Dimensions

    You are to indicate whether your web site is designed for the activities. If you web site is design for any of the activities listed under each dimension thick “Yes” otherwise thick “No”



    Product Dimension

    1. Does your website have written information about the hotel facilities?

    [ ] Yes [ ] No

    1. Does your website have videos of the hotel rooms and other facilities?

    [ ] Yes [ ] No

    1. Does your website have pictures of the hotel rooms and other facilities?

    [ ] Yes [ ] No

    1. Does your website have audio information about the hotel?

    [ ] Yes [ ] No

    1. Is your product information on your website customized for different categories of clients?

    [ ] Yes [ ] No

    Do customers have the opportunity to participate in any of the following?



    1. Hotel room design [ ] Yes [ ] No

    Suggest Services on offer by the hotel [ ] Yes [ ] No
    Price Dimension

    1. Does your website provide information on price?

    [ ] Yes [ ] No

    1. Does your website provide customized prices based on personal information?

    [ ] Yes [ ] No

    1. Does your website provide customized prices based on demand patterns?

    [ ] Yes [ ] No

    1. Does your website provide price negotiation for prospective customers?

    [ ] Yes [ ] No

    1. Do partner websites provide price negotiation for prospective customers?

    [ ] Yes [ ] No
    Place Dimension

    1. Does your website provide email request for bookings?

    [ ] Yes [ ] No

    1. Does your hotel promote its website on the internet?

    [ ] Yes [ ] No

    1. Does your hotel website make provision for online booking?

    [ ] Yes [ ] No

    1. Does your hotel website have a secure online payment facility?

    [ ] Yes [ ] No
    PROMOTION

    1. Does your hotel advertise on the internet?

    [ ] Yes [ ] No

    1. Does your hotel use online promotions such as sales discounts?

    [ ] Yes [ ] No

    1. Does your hotel customize its online promotions depending on quest profile?

    [ ] Yes [ ] No

    1. Does your hotel link with other organizations to offer online promotions?

    [ ] Yes [ ] No
    Customer Relations Dimension

    1. Does your hotel provide customer service online?

    [ ] Yes [ ] No

    1. Does your hotel identify and track customers online with the aim of providing customized services?

    [ ] Yes [ ] No

    1. Does your hotel communicate with customers via the internet?

    [ ] Yes [ ] No

    1. Has your hotel created an online community for customers?

    [ ] Yes [ ] No

    1. Does your hotel solicit for feedback from customers via the internet?

    [ ] Yes [ ] No
    APPENDIX B

    INFORMED CONSENT INFORMATION

    Thank you for agreeing to participate in this study. This form outlines the objectives of the study and provides a description of your involvement and rights as a participant.

    This study is part of a joint Msc in Marketing and e-Commerce programme at the Lulea University of Technology (LTU) and University of Education, Winneba, Kumasi Campus. Its purpose is to Investigate Internet Marketing Strategies of Hotels in Ghana. A questionnaire will be used for the Hotels for information.

    The outcome of the study: The information from this study will be used to write a thesis about Internet Marketing and Hotels in Ghana. The study report may be used as a reference for other thesis.

    We guarantee that respondents’ anonymity is fully assured and that your participation in this research is voluntary; and you have the right to withdraw at any point of the study, for any reason, and any corresponding information will be destroyed.


    INFORMED CONSENT FORM

    1. I Confirm that I have read and understand the purpose of the above study and have had the opportunity to ask questions

    2. I understand that my participation is voluntary and that I am free to withdraw at any time, without giving any reason.

    3. I agree that the information I give can be anonymised in an academic paper.

    ……………………………...... …………................ ……….......



    Name of participant Date Signature

    Researchers’ contacts

    Name: Charles Kofi Ogbeh Name: Paul Deladem Koku



    Address: P.O. Box FN 815 Kumasi Address: P O Box HP654, Ho - VR

    Phone: 0207278725/026839382 Phone: 0208716878 Email: buthlazy@yahoo.co.uk Email edem33@juno.com
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    Keywords: Internet Marketing Mix, Internet Marketing, Strategies, Quantitative research acknowledgement

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