Investigating Internet Marketing Strategies among Hotels in Ghana




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CHAPTER FIVE 72 to 89

  1. Data Presentation and Analysis . . . . . . 72

    1. General Information . . . . . . . 72

      1. Level of Education . . . . . . 72

      2. Hotel Type . . . . . . . 73

      3. Hotel Category . . . . . . 74

      4. Hotel Size . . . . . . . 75

      5. Hotel Location . . . . . . . 76

    2. Composition/Structure of the Internet Marketing Mix . . 78

      1. Transformation of Product . . . . . 79

      2. Transformation of Price . . . . . 80

      3. Transformation of Place . . . . . 82

      4. Transformation of Promotion . . . . . 83

      5. Transformation of Customer Relation . . . . 84

    3. Dimension of Hotels’ Internet Marketing Mix

and their Degree of Transformation. . . . . 85


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Investigating Internet Marketing Strategies among Hotels in Ghana

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