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Learning objectives
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| bet | 3/10 | | Sana | 11.12.2023 | | Hajmi | 2,47 Mb. | | #116049 |
Bog'liq MIS ch1The Role of Information Systems in Business Today
Operational excellence: - Operational excellence:
- Improvement of efficiency to attain higher profitability
- Information systems, technology an important tool in achieving greater efficiency and productivity
- E.g. Wal-Mart’s RetailLink system links suppliers to stores for superior replenishment system
Management Information Systems
Chapter 1 Information Systems in Global Business Today
The Role of Information Systems in Business Today
New products, services, and business models: - New products, services, and business models:
- Business model: describes how company produces, delivers, and sells product or service to create wealth
- Information systems and technology a major enabling tool for new products, services, business models
- E.g. Apple’s iPod, iTunes and Netflix’s Internet-based DVD rentals
Management Information Systems
Chapter 1 Information Systems in Global Business Today
The Role of Information Systems in Business Today
Customer and supplier intimacy: - Customer and supplier intimacy:
- Serving customers well leads to customers returning, which raises revenues and profits
- E.g. High-end hotels that use computers to track customer preferences and use to monitor and customize environment
- Intimacy with suppliers allows them to provide vital inputs, which lowers costs
- E.g. J.C.Penney’s information system which links sales records to contract manufacturer
Management Information Systems
Chapter 1 Information Systems in Global Business Today
The Role of Information Systems in Business Today
- Improved decision-making
- Without accurate information:
- Managers must use forecasts, best guesses, luck
- Leads to:
- Overproduction, underproduction of goods and services
- Misallocation of resources
- Poor response times
- Poor outcomes raise costs, lose customers
- E.g. Verizon’s Web-based digital dashboard to provide managers with real-time data on customer complaints, network performance, line outages, etc.
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