• Creative Development
  • Effective Marketing Presentations and Agency Relationships
  • Media Planning and Buying
  • 2nd Year/ Fourth Semester
  • Advanced Strategies
  • MoreAdvanced Strategies
  • Trending in Digital Markets
  • Integrated Online Strategies II




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    Integrated Online Strategies II

    2nd Year/ Third Semester

    Course Name: Integrated Campaigns and Multi-Channel Marketing

    Course Code: GWO109

    Credit Hours: 4



    • The four pillars of online marketing success

    • Know thyself- product, place, and price

    • Determine your target market

    • Conduct and interpret research

    • Set goals and budgets

    Course Name: Creative Development

    Course Code: GWO110

    Credit Hours: 3


    • Plan and develop creative

    • Implement key principles of design

    • Create effective messaging

    • Principles of winning visuals ads and graphics

    • Adding components to a website

    • The importance of testing creative

    Course Name: Effective Marketing Presentations and Agency Relationships

    Course Code: GWO111

    Credit Hours: 3


    • Develop an interactive creative strategy

    • Develop and evaluate creative

    • Present key metrics

    • Present to key Stakeholders

    • Select an agency and manage agency relationship

    Course Name: Media Planning and Buying

    Course Code: GWO112

    Credit Hours: 3



    • Where to allocate advertising dollars

    • Key terms, definitions and concepts

    • Build your media plan

    • Set goals in media buying

    • Buy traditional and digital media

    • Develop media plan and flowcharts

    2nd Year/ Fourth Semester

    Course Name: Content marketing

    Course Code: GWO113

    Credit Hours: 3



    • Develop and manage a content marketing strategy



    • Build a content calendar with valuable content

    • Distribute your clients

    • Measure your content

    Course Name: Advanced Strategies

    Course Code: GWO114

    Credit Hours: 3


    • Assess mobile apps

    • Generate retargeting campaigns

    • Improve brand positioning

    • Benchmark the competition

    • Improve website usability

    • Create audience engagement

    • Produce a podcast

    • Advertise on social media

    Course Name: MoreAdvanced Strategies

    Course Code: GWO115

    Credit Hours: 3


    • Tap in the power of user-generated content

    • Apply LinkedIn, Pinterest and Instagram marketing

    • Use B2B marketing strategies

    • Identify tools for self-publishing

    • Market through influencers

    • Build true fans

    Course Name: Trending in Digital Markets

    Course Code: GWO116



    Credit Hours: 3

    • Gamification

    • The internet of things

    • Augmented reality

    • Big data

    • Personalization

    • Mobile payments

    • Visual content

    • Brands as media companies

    • Multi- screen experiments

    • Real time media buying

    • Social business

    • Post-PC world




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