Integrated Online Strategies II

Course Name: Integrated Campaigns and Multi-Channel Marketing

Course Code: GWO109

Credit Hours: 4

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  The four pillars of online marketing success
  
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  Know thyself- product, place, and price
  
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  Determine your target market
  
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  Conduct and interpret research
  
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  Set goals and budgets
  

Course Code: GWO110

Credit Hours: 3

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  Plan and develop creative
  
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  Implement key principles of design
  
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  Create effective messaging
  
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  Principles of winning visuals ads and graphics
  
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  Adding components to a website
  
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  The importance of testing creative
  

Course Code: GWO111

Credit Hours: 3

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  Develop an interactive creative strategy
  
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  Develop and evaluate creative
  
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  Present key metrics
  
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  Present to key Stakeholders
  
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  Select an agency and manage agency relationship
  

Course Name: Media Planning and Buying

Course Code: GWO112

Credit Hours: 3

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  Where to allocate advertising dollars
  
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  Key terms, definitions and concepts
  
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  Build your media plan
  
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  Set goals in media buying
  
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  Buy traditional and digital media
  
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  Develop media plan and flowcharts
  

Course Name: Content marketing

Course Code: GWO113

Credit Hours: 3

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  Develop and manage a content marketing strategy
  

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  Build a content calendar with valuable content
  
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  Distribute your clients
  
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  Measure your content
  

Course Code: GWO114

Credit Hours: 3

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  Assess mobile apps
  
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  Generate retargeting campaigns
  
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  Improve brand positioning
  
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  Benchmark the competition
  
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  Improve website usability
  
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  Create audience engagement
  
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  Produce a podcast
  
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  Advertise on social media
  

Course Code: GWO115

Credit Hours: 3

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  Tap in the power of user-generated content
  
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  Apply LinkedIn, Pinterest and Instagram marketing
  
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  Use B2B marketing strategies
  
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  Identify tools for self-publishing
  
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  Market through influencers
  
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  Build true fans
  

Course Code: GWO116

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  Gamification
  
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  The internet of things
  
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  Augmented reality
  
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  Big data
  
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  Personalization
  
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  Mobile payments
  
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  Visual content
  
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  Brands as media companies
  
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  Multi- screen experiments
  
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  Real time media buying
  
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  Social business
  
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  Post-PC world