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Integrated Online Strategies II
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bet | 3/3 | Sana | 19.03.2017 | Hajmi | 114,02 Kb. | | #263 |
Integrated Online Strategies II
2nd Year/ Third Semester
Course Name: Integrated Campaigns and Multi-Channel Marketing
Course Code: GWO109
Credit Hours: 4
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The four pillars of online marketing success
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Know thyself- product, place, and price
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Determine your target market
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Conduct and interpret research
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Set goals and budgets
Course Name: Creative Development
Course Code: GWO110
Credit Hours: 3
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Plan and develop creative
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Implement key principles of design
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Create effective messaging
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Principles of winning visuals ads and graphics
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Adding components to a website
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The importance of testing creative
Course Name: Effective Marketing Presentations and Agency Relationships
Course Code: GWO111
Credit Hours: 3
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Develop an interactive creative strategy
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Develop and evaluate creative
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Present key metrics
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Present to key Stakeholders
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Select an agency and manage agency relationship
Course Name: Media Planning and Buying
Course Code: GWO112
Credit Hours: 3
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Where to allocate advertising dollars
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Key terms, definitions and concepts
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Build your media plan
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Set goals in media buying
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Buy traditional and digital media
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Develop media plan and flowcharts
2nd Year/ Fourth Semester
Course Name: Content marketing
Course Code: GWO113
Credit Hours: 3
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Develop and manage a content marketing strategy
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Build a content calendar with valuable content
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Distribute your clients
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Measure your content
Course Name: Advanced Strategies
Course Code: GWO114
Credit Hours: 3
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Assess mobile apps
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Generate retargeting campaigns
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Improve brand positioning
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Benchmark the competition
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Improve website usability
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Create audience engagement
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Produce a podcast
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Advertise on social media
Course Name: MoreAdvanced Strategies
Course Code: GWO115
Credit Hours: 3
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Tap in the power of user-generated content
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Apply LinkedIn, Pinterest and Instagram marketing
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Use B2B marketing strategies
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Identify tools for self-publishing
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Market through influencers
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Build true fans
Course Name: Trending in Digital Markets
Course Code: GWO116
Credit Hours: 3
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Gamification
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The internet of things
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Augmented reality
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Big data
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Personalization
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Mobile payments
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Visual content
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Brands as media companies
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Multi- screen experiments
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Real time media buying
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Social business
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Post-PC world
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