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4.1
Blog Marketing Benefits
It is worth noting that many people like to spend time in the Internet. They
communicate with the outside world through the social media. They shop at the
online stores but the most popular action in Internet is reading. Many people
replace morning newspapers with Internet news. Also, before making purchases
some people search for information through the web. It creates the demand for
blog marketing. Based on the book “Blog Marketing and Online Marketing”
written by I. Sherbakova (2010), the author made a list
of following benefits of
blog marketing:
1. World Wide Web has no geographical limits; it means that blogs are
widely available. As an example world-famed fashion bloggers have an
opportunity to present new trends to a wide audience.
2. As was mentioned earlier, a blog is a good way to create awareness and
to enhance company profile. A blog creation
and accurate development
are generating positive corporate identity. Also, a blog helps with effective
promotion of existing products and gives an opportunity to present
novelties. Moreover, other companies that are looking for more information
on other companies have the ability to get a deeper understanding of the
company’s policy and values through their blog.
3. Professional bloggers have great abilities to guide readers because
readers believe sincerely in information presented by bloggers. Based on
the statistics from the book “Science of Marketing: When to Tweet, What
to Post, How to Blog, and Other Proven Strategies” written by Zarrella
Dan, the blogs appreciably affect the purchasing decision. Sometimes,
popular bloggers have an opportunity to create a trend. As an example, a
blogger presents a new technological device that is very essential, useful
and modern. The plain readers are interested to be on the same level with
the popular blogger and they defiantly buy the product just to feel like the
fancy blogger.
4. Blog marketing presents many different ways of advertising. It is mutually
beneficial for bloggers and companies. A
company has for example an
opportunity to involve professional bloggers to write posts for its corporate
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blog. It is article marketing that is always paid by the client’s company.
Also, companies can pay for exclusive posts on popular blogs with a
suitable topic in order to reach the right audience.
5. Social media profiles can show the interests and demand of a user. It
gives the opportunity for bloggers to find suitable topics for posts and
attract more attention.
6. Blog marketing works 24/7. It means all information that is presented on
the blogs is available on a twenty-four-hour basis.
7. A blogger or marketing expert has an opportunity to track the activity of
users, to check how much time they spend on your blog/site and what kind
of links they click. Moreover, there are tools for
traffic tracking such as
Google Analytics, Stat Counter and etc. All these statistic sites are similar.
They offer detailed information about the number of unique visitor per
day/month/year. They also present the most popular links and keywords.
Based on that information companies may define the most interesting
topics.
8. World-famed bloggers have a high prestige that means that readers
(potential customers) will be interested in products/items presented by
them. Usually it works with announcements of must-have products. One of
the most popular practices is the bloggers’ review.
Many people try to find
information about a product through the Internet before buying it. The most
relevant source of information for them is the blog because they can find a
honest and independent opinion.
9. Private advertising is one more benefit of blog marketing. As was
mentioned earlier, people can find honest and independent opinions about
products on a blog. Nevertheless, this opinion can be written as private
advertising.
10. Blogging is absolutely a free marketing tool that does not require cash
resources but it takes time. In some cases
a blog can be a source of
money.
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11. Blog gives an opportunity to get feedback and comments. The feedbacks
are not always positive but negative feedback might be a stimulus for
development. The positive comments help to win the customer’s favour.
12. Blogs present values of a company. First of all, a company that has its
own blog has an advantage because blogging is not as simple as it
sounds. It takes a lot of time, concentration and effort. It means that this
company is very interested in attracting new
customers and maintaining
relationship with existing ones. Thus a corporate blog gives a chance to
understand the policy of a company.
13. The prominent aspect of blogging is high traffic. It means that a blog has
a marketing power of attracting a big number of visitors. More blog posts –
more traffic. Moreover, blogging allows staying social, keeping in touch
with existing customers and attracting new ones.
