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Microsoft Word Marketing Power of Blogging 2014. docxBog'liq Marketing Power of Blogging 2014 Jahon ijtimoiy-iqtisodiy geografiyasi, Kaxorova Anora NusratovnaTable of contents
1 Introduction ................................................................................................................ 4
1.1 Background .......................................................................................................... 4
1.2 Objectives ............................................................................................................. 4
1.3 Delimitations ......................................................................................................... 5
1.4 Research Question ............................................................................................... 6
1.5 Research Method ................................................................................................. 7
1.6 Literature Review .................................................................................................. 8
1.7 Structure of the Study ........................................................................................... 9
2 Marketing Briefly ....................................................................................................... 10
2.1 Marketing in Internet Environment ..................................................................... 10
2.1.1 Marketing Tools ............................................................................................ 11
2.2 Social Media Marketing ...................................................................................... 16
2.2.1 Social Media ................................................................................................. 17
3 Blog and Blogging .................................................................................................... 19
3.1 What is a Blog? .................................................................................................. 19
3.2 Blog Marketing ................................................................................................... 21
3.3 Business Blogging .............................................................................................. 21
3.4 Blogging for a Profit ............................................................................................ 23
3.5 The Differences between Business Blogs and Profitable Blogs ......................... 26
4 Marketing Power of Blogging .................................................................................... 26
4.1 Blog Marketing Benefits ...................................................................................... 27
4.2 Blog Marketing Weaknesses .............................................................................. 29
5 Empirical Research .................................................................................................. 30
5.1 Questionnaire Survey and Interview .................................................................. 30
5.2 Analysing the Results ......................................................................................... 31
6 Conclusion and recommendations .......................................................................... 34
Figures ........................................................................................................................... 36
References ..................................................................................................................... 37
Appendices
Appendix 1
Questionnaire Survey
Appendix 2
Interview
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