9
The other books that were studied and used for the thesis are mentioned in
the list of references. Almost all books were found
in Academic Library of
Lappeenranta, some of them were found through the online digital library -
ebrary.
It is significant to note that there are not so many
previous studies on the
present topic. The author has familiarized herself with a few similar theses
such us: “Using Blog Marketing Successfully”
written by Mari Multamaki
(2014), “Business of Blogging: Case Study of Profitable Fashion Blogging and
Revenue Models” written by Sari Ala-Ukko (2012) and “Using blog as a
marketing tool” written by Stanislava Dimitrova (2013).