5
“Digital marketing, Online marketing, Internet marketing, Web marketing –
whatever you call it, it’s all about marketing to current and potential customer
online, via the Internet.”
Internet Marketing as well as traditional marketing has the same goals: to
provide customers with the information and prompt them to buy a product. The
difference is that Internet marketing requires Internet based media channels
such as: web sites, social media platforms, emails. Blogs are one of the social
media channels. (Miller 2012.) The study about
blogging as a powerful
marketing tool is very current. Moreover, the author has her own interest in
this study.
In the future, the researcher will be glad to put knowledge and
information obtained during the study into practice.
The main objectives of the thesis are to investigate blogging as a powerful
marketing tool and get deeper understanding of blogs and blogging. Also the
aim is to familiarize with the differences between profitable blogging and
business blogging. The prominent aspect of
the study is to present the
opinions of small enterprises about business blogging and blog advertising in
the local area.
At the present time blogging is useful and interesting not only as an individual
and private activity but also as a corporate practice. The aim of the study is to
examine the benefits of blog marketing.
